Innovation, entrepreneurship and sustainable development

Rethinking the European - American relationship in a disruptive world

Cartagena de Indias, May 30 to June 1, 2018

Organizing partners
Organizing partnership

Call for proposals (deadline extended)

Abstracts for the CERALE – UNIANDES 2018 Conference should follow the guidelines and must be uploaded through the Easy Chair platform, from October 27, 2017 until FEBRUARY 7, 2018 (including this day). The acceptance of the abstracts will be informed to the authors in FEBRUARY 22th, 2018.

Submit you manuscripts

link to easychair

Study cases track (extended)

The deadline for submitting cases has been extended until March 30, 2018. The best selected cases will be invited to participate in the CBCC evaluation process, for possible publication on the Harvard Business Publishing page.

Kindly notice that, unlike the rest of the tracks, the expectation in this track is not to receive only an extended abstract, but complete cases (as per the definitions below). This is the reason why this track offers a longer period than those established for the submission of academic papers.

Teaching cases may focus on any discipline of management (strategy, marketing, finance, operations, entrepreneurship, etc.), as long as they fall within the following parameters:

  • They should deal with a real-world situation that involves a problem, a challenge, an opportunity or a decision to be made by one or more people in any area of an
    organization’s managerial structure.
  • They may be based on either field work, or secondary research.
  • Only unpublished original manuscripts (that have not been previously published in books, journals, journals or case collections) can be submitted, although cases that have been used in class are acceptable.
  • The body of the case should not be longer than 15 pages, with no more than 25 pages in total, including annexes or exhibits.
  • Cases must be accompanied by an instructor manual or teaching note, which should at least include a summary of the case, the definition of the subject matter and targeted audiences, learning objectives, recommendations on how to use the case in class and a detailed discussion plan, possible questions and answers that are expected, a blackboard plan and a case epilogue.

As a general reference text on how to write a case and a note, you can consult: "Key Elements for Excellence in Classroom Cases and Teaching Notes", James E. Austin; James L. Heskett; Christopher A. Bartlett, HBSP # N9-915-417, April 16, 2015. Available at https://cb.hbsp.harvard.edu/cbmp/product/915417-PDF-ENG 

To delve into the structure of a good pedagogical note, you can consult: Austin, J. E. (1993). "Teaching Notes: Communicating the Teacher's Wisdom." Boston, MA. HBSP # 5-793-105.

 

Send an e-mail

This email address is being protected from spambots. You need JavaScript enabled to view it.
This event, that is convened by the academy, corporations and institutions cannot ignore the contemporary historical moment the world is living: a Europe shaken in its foundations that must seek in its essence the strength to rethink itself; an international scene shocked by the advent of a new era in the United States and its relationship with the world, as happens with the historic agreement on Climate Change that after being approved by almost all the States is denounced by the first world power; a Latin America that, having passed the first decade of the millennium with substantive progress in poverty reduction, fails to provide its population with sustainable and inclusive growth while questioning the permanence of its economic ties with its north American neighbor. In this challenging context, peace, justice and the strengthening of institutions is of great importance to the countries of the region, hence the notion of "a world in disruption" mentioned in the title.

In 2018, in Cartagena, we will carry out a critical analysis of the interactions between innovation, entrepreneurship, internationalization and sustainable development, extending a bridge between Europe and Latin America. Faithful to CERALE's vocation, the 2018 Conference will adopt the perspective of cross-views: new theoretical approaches, new interpretations, new practices adopted by researchers and professionals from both continents in the various fields of administration that will be addressed in the different sessions. The 2018 Conference is a space for discussion, learning and exchange of theoretical and practical visions between different social actors, both European and American.
TRACKS / ISSUES

1. Challenges of social and economic inclusion during peace periods

Desarrollo y sostenibilidad son dos de los grandes retos del proceso de implementación de los acuerdos firmados en La Habana, entre el gobierno colombiano y las FARC. La incorporación de estos dos conceptos en la agenda de paz para la reconstrucción del tejido social y el refuerzo de las instituciones, permite integrar a la academia, la sociedad civil, el gobierno, la empresa privada y todo tipo de organizaciones, en el propósito nacional de construcción de un nuevo país.

Así como las organizaciones públicas serán las encargadas de gran parte de la implementación y juegan un rol fundamental en la construcción de paz, tanto el sector privado, como las organizaciones sociales serán clave en esta nueva etapa.

El sector privado, en particular juega un papel importante en la construcción de paz en Colombia. Por la inversión, pero también porque dispone de recursos materiales y humanos para apoyar los complejos procesos de transformación económica y social -locales y regionales- que enmarcan esta nueva etapa del posconflicto y la construcción de una paz durable en Colombia.
Estudios han demostrado que la participación del sector privado en épocas de post-conflicto más allá de los créditos económicos, produce beneficios en la sociedad. Y la posibilidad de articular estos esfuerzos con organizaciones sociales es también clave.

Esta mesa espera convocar trabajos de docentes y profesionales que aborden el estudio de tales que las iniciativas de la empresa privada, organizaciones públicas o privadas en el acompañamiento de iniciativas productivas locales en regiones fuertemente impactadas por la guerra; los acuerdos y trabajos de cooperación empresa privada-universidad y o sector público y organizaciones sociales en procesos de capacitación y empoderamiento por el desarrollo económico; así como distintas perspectivas del management en la construcción de paz.

2. Public policies, innovation and sustainable development

La calidad del diseño, implementación y evaluación de las políticas públicas hace una gran diferencia en la capacidad de los Estados de producir valor público para los ciudadanos. Si bien cada país tiene distintas configuraciones institucionales, cultura y recursos para definir sus prioridades de política y desarrollar los procesos necesarios para llevarlas a cabo, resulta de interés para todos conocer las experiencias exitosas y los fracasos en la creación de valor público por las distintas agencias y programas, así como los factores que explican uno y otro resultado.

Particularmente interesantes para esta convocatoria son los esfuerzos por gestionar procesos de innovación pública y los resultados concretos que éstos han producido en el desarrollo humano o la calidad de vida de los habitantes de un país, así como su seguimiento y perfeccionamiento en el tiempo. Interesa también conocer las iniciativas de políticas innovadoras que han tendido a mantenerse en el tiempo, así como los factores que obstaculizan o facilitan su desarrollo y mejoramiento continuo.

Del mismo modo, es relevante el tema de acortar los tiempos entre la intención de resolver un problema público y su materialización en la vida concreta de los ciudadanos, a través de plataformas u otros mecanismos innovadores y diversas alternativas de alianzas público-privada. La participación de los ciudadanos en la confección y ejecución de las políticas públicas, para asegurar su mayor pertinencia y su viabilidad, es también objeto de esta convocatoria, así como las diferencias que se observan en la aplicación de estas políticas entre países industrializados y países emergentes.

La metodología puede ser la evaluación de impacto de las innovaciones y políticas, el estudio de caso comparado o singular, u otros métodos cuantitativos o cualitativos, alentándose trabajos que combinen estas metodologías, o propongan metodologías innovadoras, especialmente para la evaluación y la integración de evidencia para el mejoramiento de las políticas.

3. Dynamics of internationalization in multicultural environments

This session will analyse the internationalisation processes of European and Latin American companies in the context of bi-regional and global relationships.

We will try to illustrate the idea of sustainable, inclusive internationalisation from a theoretical and/or empirical standpoint.

Contributors are encouraged to present work showing the relationship between internationalisation and development. The session will give rise to multidisciplinary approaches dealing with factors affecting the design and implementation of internationalisation strategies and analysing how they relate to the expectations of governments and civil society with regard to inclusion and equity.

Papers addressing the question of interculturality will also be welcome, on the principle that internationalisation, by involving more than one country, or even more than one continent, is bound to raise the question of managing the many facets of the cultural dimension.

4. Administration of cultural projects and organizations

Today, culture is considered to be an economic sector in its own right. Consequently, public and private-sector companies have undergone major transformations. The new form of promotion of cultural products, the diversification of sources of finance, the conquest of audiences and above all the importance of balancing budgets in a context of severe rationalisation, are leading the stakeholders in these sectors to call for a fair evaluation of culture. International groups whose activities cover books, the press, electronic publishing, live performance, television and cinema, are implementing these strategies. The aim of culture-based companies is to develop, launch and run their cultural projects.

However, although the cultural field is considered to be an economic sector subject to management processes, in Latin America, art and culture generate what could be termed “social value” – a value which is often more important in terms of its impact on society. Certain experiments show that before proposing the establishment of creative or cultural companies to generate a productive activity, cultural management processes need to be undertaken with these same communities to promote values such as identity, social cohesion and tolerance through the management of art and culture.

In conclusion, this session is expected to be a focus and a point of convergence for these two visions in which art and culture are a vehicle for generating economic value, as well as other types of social, cultural and identity-based values, etc. The aim in this session is to present thinking related to these new directions and resources that are being developed all over the world.

5. Sustainable strategies in a disruptive world

Entre las múltiples herramientas en estrategia se ha destacado por su popularidad desde los años 60s el análisis SWOT que en su esencia busca relacionar la organización con su entorno. La gestión de empresas por su parte ha mostrado formas muy innovadoras de concebir la estrategia, desde verla como un proceso hasta una práctica. Sin embargo, la relación compleja entre empresas de un continente con múltiples países emergentes con las de otro continente de países desarrollados y de larga trayectoria ha sido poco estudiada en el campo de la estrategia. El comercio y las relaciones internacionales, los procesos de internacionalización y las diversas formas de inversión extranjera intentan mostrar y comprender estas complejidades en la relación.

Hoy en día, los países emergentes han encontrado formas diversas y beneficios de esta integración a través de tratados y acuerdos comerciales, sin que por ello se profundice en las enormes oportunidades que la estrategia desarrolla en las nuevas versiones del comercio circular, los mercados justos, los negocios inclusivos, el capitalismo consciente o la exportación de productos orgánicos.

Se invita por lo tanto a los investigadores de este campo a analizar, estudiar y comprender las prácticas, procesos y relaciones de organizaciones que incursionan en la arena internacional y construyen puentes entre los dos continentes. Se busca explorar preguntas del tipo:
• ¿Cómo la integración económica y el desarrollo de negocios a través de las fronteras han contribuido a la creación de riqueza de las comunidades en América?
• How has economic integration and cross-border business development contributed to wealth creation in communities in the Americas?
• How have companies in America and Europe established new business models and inclusive partnerships?
• How do public-private partnerships contribute to inclusive economic growth?
• How international market influence local sustainable development?
• What role international businesses play in creating sustainable peace?

Every research in the field of strategy analyzing the relation between organizations linking América and Europe are welcome.

6. Innovation, entrepreneurship and SMEs

7. Corporate social responsibility, similarities and contrasts between Europe and America

8. Management of / in global value chains to make a circular economy

Significant transformations are taking place in global economy, from which managers and researchers struggle to draw conclusions and, in many cases, continue resorting to outdated categories of analysis. In the last quarter of the twentieth century, the concept of enterprise was gradually imposed to managers, then to sociologists and finally to economists.

There is no doubt that the enterprise will continue to play an important role as a legal unit and or institution that regulates social relations of production according to specific frameworks (public and private, whether or not for profit). The enterprise is also an economic unit that allows to generate, distribute and invest benefits. The enterprise and industrial relations are however less and less integrated in a hierarchical way.

The concept of value chain allows to reconnect all human beings who interact in the production, commercialization, consumption and recycling of a product. It is therefore at this level that we can comprehend the division of labor. For managers, this means that the true mobilization of producers takes place no longer in enterprises but in value chains – and most importantly in systems- since production, commercialization, consumption and sustainable competitiveness depend on them.

This group invites those who wish to participate to a task of re-wiring and rethinking of management methods and shift the unit of analysis and work. The axis of management, governance and of systems within the value chains (and clusters) can be a good driver for more sustainable, competitive and desirable participation in trade leading into better value and wealth creation.

We invite you to present papers on the nexus between management, systems and value chains, either on an exclusively theoretical basis or on a case-by-case basis. The group will be divided into sub-themes where appropriate. Possible sub-themes, among others, are: a) The role of value chains in sustainable development; B) The role of public policies in the development of local and global value chains; C) The role of support institutions (HR training, investment financing, R & D ...) in value chain systems development; D) Chain governance and risk management (labor, health, technological, environmental ...); E) Small producers and enterprise association strategies that can reduce power asymmetries between actors of the chain; and ; F) Forms of cooperation and innovation between stages in global value chains.

 

9. Agri-business

10. the female management and leadership

11. Marketing and sustainability: co-creation of value

Sustainability has become a prominent issue in current business and public policy agendas. Yet countries and companies have problems managing the environmental, social, and economic/financial aspects of sustainability (Epstein et al., 2015).This is particularly true in developing countries, whose high dependence on the utilization and the exploitation of natural resources places tension on inhabitants between the need to survive a the need to protect their socio-environmental surroundings (Viswanathan, et al., 2014).

Recent research suggests that bottom- up marketing strategies can be the solution to these tensions. Previous studies have analysed marketing approaches for resolving the intersecting social and environmental problems (e.g. Barrios et al 2016). Across these studies it is reflected the need for marketing strategies to develop a bottom up approach understanding communities current practices in order to provide people with the value they expect.

This track aims to develop a discussion about the successful implementation of bottom up sustainable marketing strategies. We are seeking for articles that advance our understanding about the way in which marketing strategies can promote responsible production / consumption in developing countries. The following is an illustrative list of themes and questions that contributors may consider:

- The challenges of implementing bottom up initiatives in developing countries
- Issues influencing the interaction between businesses and consumers to become co-creators of sustainable consumption.
- The consumption values and goals that create gaps between intentions and sustainable behavior
- Effective ways and means of communicating sustainability
- Discussing alternatives to promote sustainable and responsible production within Business-to-Business context.

12. Case study workshop

The deadline for submitting cases has been extended until March 30, 2018. The best selected cases will be invited to participate in the CBCC evaluation process, for possible publication on the Harvard Business Publishing page.

Kindly notice that, unlike the rest of the tracks, the expectation in this track is not to receive only an extended abstract, but complete cases (as per the definitions below). This is the reason why this track offers a longer period than those established for the submission of academic papers.

Teaching cases may focus on any discipline of management (strategy, marketing, finance, operations, entrepreneurship, etc.), as long as they fall within the following parameters:

  • They should deal with a real-world situation that involves a problem, a challenge, an opportunity or a decision to be made by one or more people in any area of an organization’s managerial structure.
  • They may be based on either field work, or secondary research.
  • Only unpublished original manuscripts (that have not been previously published in books, journals, journals or case collections) can be submitted, although cases that have been used in class are acceptable.
  • The body of the case should not be longer than 15 pages, with no more than 25 pages in total, including annexes or exhibits.
  • Cases must be accompanied by an instructor manual or teaching note, which should at least include a summary of the case, the definition of the subject matter and targeted audiences, learning objectives, recommendations on how to use the case in class and a detailed discussion plan, possible questions and answers that are expected, a blackboard plan and a case epilogue.

As a general reference text on how to write a case and a note, you can consult: "Key Elements for Excellence in Classroom Cases and Teaching Notes", James E. Austin; James L. Heskett; Christopher A. Bartlett, HBSP # N9-915-417, April 16, 2015. Available at https://cb.hbsp.harvard.edu/cbmp/product/915417-PDF-ENG

To delve into the structure of a good pedagogical note, you can consult: Austin, J. E. (1993). "Teaching Notes: Communicating the Teacher's Wisdom." Boston, MA. HBSP # 5-793-105.

Scientific Committee
  • Co-chairman (America):
    Clemente Forero (Universidad de los Andes-Colombia)
  • Co-chairman (Europa):
    Jean-Philippe Bouilloud (ESCP Europe-France).
  • All those responsible for the thematic sessions are also members fo the committee:
  • Languages:
    Written submissions and presentations will be in English, French and Spanish. Abstracts will be sent in English and in the language of origin through the Easy Chair platform.
  • Members of the scientific committee:
    Adrian Darmohraj, Andrés Barrios, Angela Rivas, Angélica Montes Montoya, Bart van Hoof, Benoit Heilbrunn, Carlos Gustavo Cano, Clemente Forero, Connie Cardenas, Consuelo García de la Torre, Daniel Ryan, Ernesto Amorós, Ezequiel Reficco, Florence Pinot, Gustavo González, Hernan Manson, Jaime Ruiz, Jean Ruffier, Jean-Michel Saussois, Jorge Walter, Juan Carlos Montes, Juan Enciso, Juana Garcia, Luz Marina Ferro, Marie-Pierre Fenoll, Martha Corrales, Miguel Gómez, Nancy Matos, Nathalia Franco, Olivier Delbard, Pablo Gonzalez, Sergio Postigo, Veneta Andonova, Vinciane Servantie

Scientific partnership


Universidad de los Andes

Facultad de Administración

Read more

ESCP Europe

ESCP Europe

Read more

TECNOLÓGICO DE MONTERREY

EGADE ESCUELA DE NEGOCIOS

Read more

UNIVERSIDAD ESAN

ESAN Peru

Read more

UNIVERSIDAD DE SAN ANDRES

UDESA

Read more

ESSEC BUSINESS SCHOOL

IRENE CENTER - ESSEC

Read more

INSTITUTO TECNOLÓGICO DE BUENOS AIRES

ITBA

Read more

FACULTAD ECONOMÍA Y NEGOCIOS UNIVERSIDAD DE CHILE

FEN UCHILE

Read more

UNIVERSITÉ JEAN MOULIN LYON III

U DE LYON 3

Read more

Timetable (new)


  • September 30, 2017
    Call for proposals
  • December 11, 2017 => FEBRUARY 7, 2018

    Deadline for the submission of Abstracts
  • January 15, 2018 => FEBRUARY 22, 2018

    Formal acceptance of abstracts
  • March 30, 2018
    Submission of final communications
  • May 30 to June 1, 2018
    Conference

CONFERENCE LOCATION


Cartagena, Colombia

Serena del Mar

More information

Cartagena Harbour

(Image ProColombia)

Ancient City

(Image ProColombia)

Mucura Island

(Image ProColombia)
Image offered by ProColombia

Cultural activities

(Image ProColombia)

Sponsors and partners of the conference


Companíes, institutions, universities and NGOs interested in showing their advances,improvements, lessons and innovations, entrepreneurships and sustainable development. We are inviting every one to discuss, reflex and analyse their case in different ways, being part of round tables, making presentations and so on.

Previous Conference in 2016


Capitalising on managerial and cultural ties between Europe and Latin America / the Caribean to promote a sustainable development